LRF Milk: The Gold Medal Program
Milk that is worth its weight in gold!
Summary
Create a digital touchpoint for dairy farmers to get engaged in LRF Milks gold medal program.
My role:
Workshops, Research, UX/UI
Team:
Small agile team
Client:
LRF Milk
Date:
May - June 2019
My approach
I applied the double diamond framework to tackle this project
Deliveries:
Tools:
Introduction
The Gold Medal Program is an initiative by LRF Milk, that promotes quality in Swedish milk production. If the farmers successfully deliver high quality dairy over a period of one year, they earn one point. When a whopping 23 points have been earned, the farmer receives a shiny golden medal from the Swedish king himself! Juuuust one problem though... the old gold medal program is not just old. It's ANCIENT. The farmers had zero insight as they were locked out of the system, and only got informed of their score by snail mail once per year. The whole system was basically a 20 year old Excel sheet operated by Gunilla. She is an amazing woman that's been with LRF since before porridge was a thing, and she felt held back from retirement due to her being the only soul alive who knew the program inside out. I was involved late in the project, after some development had already been done. Not a designers dream start. But I hit the ground running and started my journey into the milk using the double diamond framework and setting up an initial problem statement.
Problem statement
How can we create a way for dairy farmers to track their farm and their individual progress in the gold medal program?
Created personas based on findings from the discovery phase.
Post-co-creation sessions, translated insights and ideas into low-fidelity wireframes that aligned with the stakeholders' vision and user requirements.
Received approval on the layout and fundamental concepts and flows.
Started creating detailed, high-fidelity mock-ups in Sketch (AKA Figma's old and grumpy uncle).
Adaptability rules: Stepping into an ongoing project with a tight deadline emphasized the need for me to be flexible and adapt quickly to align design objectives with existing backend work.
Collabing is the best: Close collaboration with clients proved essential, allowing for a deeper understanding of their needs and aligning goals effectively.
Communication matters: Maintaining transparent communication channels with developers ensured a somewhat smooth workflow in all the chaos.
Usability testing is crucial: Despite time constraints, prioritizing in-house testing for usability provided valuable insights, highlighting the importance of early user involvement. I am still sad though that I did not get to user test with actual farmers and pet their cows.
I regret not documenting more: In retrospect, regretting the sparse documentation of this journey—I have only a few images to showcase the evolution of the project, a lesson in the importance of thorough documentation for future reference and presentation purposes.
